Does The Huffington Post facilitate audience feedback? How?
Far from merely allowing its readers to give feedback, a large part of The Huffington Posts' content comes from its audience participation and comments. James Smith, chief revenue officer of The Huffington Post, describes the publication as a 'social news site' or a 'social media site with news attached'. This 'bottom-up' strategy seems to be a key part of the Posts' success.
The Post claims to receive over 1 million comments every month and actively facilitates user involvement and feedback. Its blogging/content aggregation business model relies, in part, on user feedback. This allows its editors to determine, in real time, which stories are proving to be popular and should be pushed and visa-versa. This as well as other forms of metrics, allows the site to taylor its content in alignment with audience sentiment.
In another quote form James Smith, her urges us not to think of The Huffington Post as a news site that welcomes audience participation, but rather, 'a social media site where news is the topic'.
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